Our Story

We’re Haroon and Abdul, two cousins, best friends, and co-founders of Yay Nuts. In August 2024, we launched this brand after seeing a huge gap in the nut industry: snacks were either packed with artificial junk or just plain boring.


So, as two college students with a bold vision, we set out to create something better. Our goal? Make nuts taste amazing using real, natural ingredients, no shortcuts, no compromises.


Real Flavor. Real Ingredients. Real Impact.

At Yay Nuts, we believe great flavor starts with real ingredients. That’s why every product we make is crafted with simple, high-quality ingredients, no artificial flavors, no preservatives, and no shortcuts.

Whether it’s sweet, salty, spicy, or somewhere in between, each flavor is designed to hit just right bold, addictive, and unforgettable in every bite.


Snacking With Purpose

We’re not just building a snack brand, we’re building a movement.


Yay Nuts is about more than great flavor. It’s about creating something that gives back. That’s why a portion of every sale goes toward supporting food access and nutrition programs for communities in need.

When you snack with us, you’re not just enjoying something delicious, you’re fueling a bigger purpose.


Green bag labeled 'Yay Nuts Butter Toffee Cashews' with some cashews beside it.

Why We Do It

This isn’t just business, it’s personal. We care about what people eat, what goes into their food, and how that food makes them feel. Yay Nuts is our way of delivering snacks that are honest, exciting, and good for the soul.


A teal package of butter toffee peanuts labeled 'Yay Nuts.'